Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on.
The technique of marketing a company through paid adverts that display on search engine results pages is search engine marketing.
Optimising your website to appear higher on a search engine results page (SERP) in order to attract more visitors.
Develop a plan, create useful content, analyse usage statistics, improve customer service, and manage projects and campaigns to manage an organization's online presence.
The process of designing, constructing, and managing websites and web applications that run in a browser is known as website development.
The technique of checking your website's general health and performance is known as website maintenance. It really is important to keep a website up to date if you want it to perform at its best, attracting and maintaining visitors.