Web Analytics is a process of measuring the web traffic. Zensawork provides an efficient assistance for client’s websites with collection, analysis and reporting of their website data.
Our analysers’ team is well experienced to study the KPI’s. Zensawork strives to access and improve the effectiveness of your websites with our Web Analytics tools and techniques.
Our on-site and off-site web analytics techniques can help your website to know how to generate more traffic to your websites with a high conversion rate.
1. Collection of Data. We access the data generally in the form of counts.
e.g., Time Stamp, Refferel URL, Query Term, etc.
2. Processing of Data into information. We process the collected data to generate ratios and metrics.
e.g., Time on Page, Bounce Rate, Unique Visitors, etc.
3. Developing KPI’s through the generated information we develop the Key Performance Indicators according to your business goals and objectives.
e.g., Conversion Rate, Average Value Order, Task Completion Rate, etc.
4. Formulating online strategies with the knowledge of KPI’s and future objectives we finally try to formulate and implement the strategies to make your website perform better than ever.
e.g., Save Money, Make Money, Marketshare, etc.