The ENT GUT Clinic: A Two-Specialty Clinic Website and Ongoing Digital Marketing

Client overview

The ENT GUT Clinic in Sector 49, Gurugram, brings ear, nose and throat, hearing, gastroenterology and neurogastroenterology care together under one clinic identity. It is led by two directors: Dr. Zubin Dev Sharma, Senior Consultant in Neurogastroenterology & GI Motility at Apollo Hospitals, Gurugram, and Dr. Dilpreet Bajwa, Senior Consultant in ENT & the Cochlear Implant Program at Artemis Hospital, Gurugram.

The starting point

Two specialties under one roof is unusual, and it is the clinic's biggest strength. Reflux, swallowing difficulty, a lump-in-the-throat feeling, chronic cough and bloating can sit between ENT and gastroenterology, and patients often do not know which specialist to see first. As a new clinic, it also needed a clear identity, a website that sent each patient to the right doctor and local visibility from the day it opened.

Strategy and recommendations

We worked directly with both doctors on positioning, the patient journey and which services to lead with. The plan we agreed:

• Position the clinic around connected care for overlapping symptoms, not as two separate practices
• Let patients start from what they are experiencing, not from a specialty name
• Give each specialty its own pathway page with its consultant, areas of care and consultation details
• Keep booking, calling and WhatsApp one tap away on every page, with walk-in hours stated clearly
• Build local visibility on Google Business Profile first, then support it with social and video content

What we built

Digital marketing

Beyond the website, we manage the clinic's ongoing digital marketing and social media, with organic and paid activity working together:

• Google Business Profile: a complete listing with services, photos, regular posts, review requests and replies
• Facebook and Instagram: a content calendar of patient-friendly posts, plus paid campaigns aimed at people in and around Gurugram
• YouTube: short educational videos in which the consultants explain common conditions and when to seek care
• Paid campaigns: local targeting that sends patients to the booking form or WhatsApp, with every enquiry tracked back to its source

Integrations and workflows

Appointment requests from the website reach the clinic team for confirmation, and the consultation type is captured up front so each request goes to the right specialist. Click-to-call and WhatsApp give patients an immediate alternative, and campaign links are tagged so the clinic can see which channels bring in real appointment requests.

The outcome

The clinic launched with a clear two-specialty identity, a website that guides each patient to the right doctor and one partner responsible for its website, Google Business Profile, social media, YouTube and paid campaigns. The doctors spend their time on patients, not on managing several agencies.