Client overview
STAENZ Academy has taught digital skills LIVE since 2017. Its programmes cover AI-driven digital marketing, performance marketing, generative and agentic AI, and video editing, from four-week certificates to a 12-month postgraduate diploma. Classes run from four centres, College Road and Ashoka Marg in Nashik, Chhatrapati Sambhajinagar and Delhi NCR, and LIVE online across India. The academy also trains corporate teams and partners with colleges.
The starting point
An academy like STAENZ sells to several audiences at once: students, working professionals, companies and colleges, across many programmes and five ways to attend. Choosing a course can take weeks, and enquiries arrive from ads, social media, Google, the website and WhatsApp. Growth depended on every one of those channels working together, and on every enquiry getting a fast, relevant reply.
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Our role
Zensawork is STAENZ's digital partner. We handle everything: the website, paid campaigns, social media, Google Business Profiles and the automations behind every enquiry, planned as one system and improved month after month.
Strategy and recommendations
- Rebuild the website around one clear first step: booking a free demo class
- Help visitors choose with a course finder, side-by-side comparisons and upfront fees, EMI and scholarship details
- Run paid campaigns for each course and each centre, plus LIVE online across India
- Make every centre easy to find locally, with its own Google Business Profile
- Automate follow-up so no enquiry waits, and every reply matches the course and centre asked about
- Give companies and colleges their own journeys, separate from student admissions
A new conversion-focused website
Demo class first
A conversion-focused website with a short demo class booking form on the first screen and WhatsApp follow-up built in.
Course finder and comparison
A two-minute course finder quiz, a comparison page and clear fees, EMI and scholarship information that answer questions before they become objections.
Centre pages
A page for each campus and for LIVE online, so students find the batch and location that suits them.
Proof beside every call to action
Placements, student reviews, awards and certifications shown where visitors decide.
Corporate and college journeys
Separate paths for team training proposals, college partnerships and companies hiring trained candidates.
Events and masterclasses
Registration for free masterclasses and open classrooms, a low-commitment way in for new visitors.
Campaigns, social media and local visibility
- Paid campaigns: Google and Meta ads for every programme and centre, plus LIVE online campaigns across India, optimised for demo bookings and enrolments rather than clicks
- Social media: Instagram, Facebook, YouTube and LinkedIn, with student stories, placements, events, course launches and short-form video
- Google Business Profiles: profiles for the online academy and all four centres, kept current with posts, photos and replies to reviews
- Content and search: course pages and blog content built around what prospective students search for
Automation behind every enquiry
Every enquiry, from any channel, is captured with the course and centre the person is interested in. Automations send an instant confirmation, route the lead to the right counsellor, remind people before demo classes and masterclasses, and keep following up until they decide. Campaign tracking shows which ads and channels produce enrolments, so the budget goes where it works.
The outcome
With the website, campaigns, social media, local listings and automation working as one system, STAENZ has grown by more than 300% a year. The academy now reaches students in three cities and online across India, and every enquiry gets a fast, relevant response.
