Client overview
Medigest is a specialist gastroenterology and hepatology clinic in Delhi, led by Dr. Shrihari Anikhindi, a senior consultant with more than a decade of experience and published research. The clinic offers diagnostics and procedures including upper GI endoscopy, colonoscopy, ERCP and endoscopic ultrasound, along with online consultations.
The starting point
Medigest started as a new clinic with no patients. Dr. Anikhindi's expertise was not in question, but patients in Delhi had no way of finding the clinic. People looking for gastro and liver care are often worried and short on time. They want to understand a procedure, feel confident in the specialist and book quickly. The clinic needed a site that did all three, worked well on a phone and made the consultant's expertise visible to patients finding the clinic for the first time through search.
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Strategy and recommendations
- Lead with the patient's concern and a clear booking action above the fold
- Give each core procedure its own page, written in plain language
- Place credentials, awards and research where patients look for reassurance
- Offer several ways to get in touch: booking form, phone and WhatsApp
- Structure pages around the specialist and procedure terms patients search for
What we built
Appointment-led homepage
A clear statement of who the clinic helps, with booking, call and WhatsApp options visible from the first screen.
Procedure and department pages
Dedicated pages for endoscopy, colonoscopy, ERCP, EUS and liver care that explain each procedure simply.
Consultant profile
Experience, hospital affiliation, awards and research presented as evidence rather than claims.
Patient education
Endoscopy guides and a blog that answer common questions before patients arrive.
Multiple contact routes
Appointment form, emergency contact, click-to-call and WhatsApp for patients who prefer to message.
Mobile-first build
A responsive layout designed for patients searching on their phones.
Digital marketing that filled the clinic
The website was the foundation. Our digital marketing then brought patients to it, putting the clinic in front of people searching for a gastroenterologist and liver specialist in Delhi and turning that attention into booked consultations.
Appointment requests from the website go straight to the clinic team for confirmation, while call and WhatsApp buttons give patients an immediate alternative. Service pages and the blog are structured to support local search visibility for the clinic's specialist services.
The outcome
Our digital marketing took Medigest from zero patients to a full clinic. Dr. Anikhindi's care did the rest: satisfied patients began referring family and friends, and word of mouth grew into a strong second source of new patients alongside the online channels.
The clinic also has a professional, mobile-friendly website that explains its procedures in plain language, presents the consultant's expertise with evidence and gives every visitor a clear route to book, call or message.
What a connected next step looks like
For practices like Medigest, the natural next step is connecting appointment requests to a CRM with automated confirmations, reminders and review requests. That is the connected patient workflow described on our healthcare page.
